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Posts tagged “lad culture

NekNomination: Being a Lad Goes Viral

As you all have been made aware by a myriad of drunken and badly filmed videos cluttering up your Facebook news feed, a new social media craze has been doing the rounds. It is of course the online drinking game, NekNomination, where people try their best to concoct and imbibe alcoholic abominations in a bit to out-lad each other, and then NekNominate their friends to one-up their effort.

Alcohol + vest = LAD, apparently.

Alcohol + vest = LAD, apparently.


Despite the obvious glorification of booze culture, the irresponsible celebration of reckless alcohol mistreatment, and maybe worst of all the misspelling of neck to make the whole thing “cool” and edgy, my main gripe lies with the terrible promotion of lad culture across the world.

The new viral trend gives air time to those who actually value the ability to down a curdled blend of potent nastiness, an endearing trait you all must agree, in a bid to prove themselves as the next alpha male, and earn them valuable commendations in the form of Facebook likes to help them cement their position. This ability alone is obviously not enough to secure momentary, localised, internet fame though, oh no. The participant’s on screen presence is paramount to the video’s success. To ensure popularity and respect from the lad-osphere the whole video must be treated like their own private reality TV show, only like one of those hybrid reality shows where the people portray a character of themselves which they yearn to be in real life. Basically, each individual must try to be as much like a TOWIE or Geordie Shore pinnacle of manliness as possible, complete with shaved chest, terracotta fake tan, gel drenched quaffed hair, and of course the mandatory white vest and cap uniform.

What is most disappointing about the whole affair is that has been wholeheartedly accepted and enjoyed by an overwhelming number of the online community. The internet has the power to bring awareness to real, important matters, and try to bring about a change for good in an often unjust world. In this case though, the internet as a population has chosen to get behind testosterone-soaked shows of strength and celebrate wanton liver damage.

At least this guy from South Africa had the right idea and used his minute in the public eye to do something useful and worth commending rather than necking a pint with all manner of shit in it (including shit, it actually happened). Hopefully his will be the challenge accepted by others and the next internet craze will be a positive one.